Nowadays, being unique in your work, brand or portfolio really can paid off. We spoke about reinventing the wheel and it’s still always the case. Let’s talk about portfolios for example, we follow a ”rule” about how we should showcase (in print) our portfolio, having a business card and an introductory letter. Let’s put ourselves in the shoes of your next employer, how many portfolios they have seen so far? What’s the amount of time given on a review? Being different might add to your chances?