I think I’ve mentioned it before but I am a huge fan of the Nike brand. I just love how they experiment all the time with their products and material. And at the same time it’s great to see designers going down this path as well. Let’s take a look at this concept by Joseph Cooper of a Nike Advanced Training Jacket. What’s particular from this concept is the use of battery (for charging) and sensors for tracking the performance of the athlete. The attention to the details are spot-on and I can’t wait to see more from Joseph in the near future.

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