MINUS-8 is a industrial design and product design project share by Brett Lovelady on his Behance profile. There are so many things to love about this project and the fact it’s from 2 years ago is even more interesting for me. The watch brand was created by Astro Studios designed to express the things that make the West Coast so special: Free thought, pure form, and always living on the leading edge of America. The outcome is a truly beautiful watch with a mix of style and function well balanced out.

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